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Marketing and Promotion/Loyalty program
Marketing and Promotion

Loyalty program

Reward loyal customers with stamps and rewards – a free service or booking, percentage discount, or custom reward.

The loyalty program in Meety lets you reward clients for repeat visits. Clients collect stamps for completed services and, after reaching the set number, receive a reward – for example a free service or booking, a percentage discount, or a custom reward (e.g. a free cosmetic product or refreshment).

How it works

  1. Stamps – For each completed reservation, the client receives one stamp on their loyalty card.
  2. Reward – After collecting the set number of stamps, the client receives a reward (e.g. one free service).
  3. Validity – Both stamps and rewards can have an expiry (e.g. stamps are valid for 1 year, the client must use the reward within 6 months).

A client can have only one active loyalty card. They can see the card status (number of stamps, whether a reward is ready) on the booking page after entering their email and on the booking confirmation page.

Creating a loyalty program

  1. Go to Business -> Loyalty program in the main menu.
  2. Click New loyalty program or edit an existing one.
  3. Enter the program name and the number of stamps required for a reward.
  4. Choose the reward type and other settings (services that earn stamps, validity, automatic card issuance, etc.).
  5. Save changes.

Services that earn stamps

In settings you can limit which services give a stamp. If you do not select any service, all current and future services at the facility earn a stamp. If you select specific services, stamps are only awarded for those services. If a reservation includes multiple services, the client always receives only one stamp.

Reward types

  • Free booking – The entire reservation is free.
  • One free service – One specific service is free (if the reservation contains only one service, the whole reservation is then free).
  • Percentage discount – A discount as a percentage of the price of the next reservation (e.g. 20% off the booking).
  • Custom reward – A text description of the reward (e.g. “Free drink”, “15 extra minutes of massage”). The actual discount or price adjustment is applied by staff when the client visits.

Automatic card issuance and reward application

  • Automatic card issuance – When enabled, the client (identified by email) automatically receives a loyalty card on their first reservation if they do not already have one. Otherwise, a staff member must issue the card in Meety.
  • Automatic reward application – When enabled, the reward is automatically applied to the next reservation (free service or discount). When disabled, staff apply it when the client visits.

Validity and expiry

  • Stamp validity – You can set how long collected stamps are valid (e.g. 1 year). After that, invalid stamps “expire”.
  • Reward validity – After the card is full, you can set how long the client can use the reward (e.g. 6 months).

Loyalty cards

You can issue cards manually from the loyalty program overview. You can change the card status (number of stamps, whether a reward is ready) – e.g. add or remove stamps. When the stamp count reaches the maximum, the card status is automatically set to “reward ready”.

Program terms and conditions

You can add your own terms and conditions (text) to the program, which are shown to clients.